The Ultimate and Definitive Guide to James Bond Product Placement

Having spent the Covid lock-down watching all the Bond films I decided from the start to create the most complete audit of the brands in the James Bond films. My two criteria: the brand logo must be visible or the brand is mentioned by name.

Here are the results.
1962

Dr. No

Product placement in Dr. No

BRANDS FEATURING: BOAC, Dom Perignon, Red Stripe, Pan Am, Smirnoff, Royal Typewriter, Smith & Wesson

NUMBER OF BRANDS: 7

Learn more
1963

From Russia with Love

Product placement in From Russia with Love

BRANDS FEATURING: Berlitz, BP, Citroen, Ever-Ready, Ford, Imperial Typewriter, Mercier Champagne, Pan Am, Rolls-Royce, Taitinger Champagne

NUMBER OF BRANDS: 10

Learn more
1964

Goldfinger

Product placement in Goldfinger

BRANDS FEATURING: Aston Martin, Bentley, Brantley Helicopters, BP, Carvair, Cessna, Coca-Cola, Collins aircraft, Coventry Climax, Dom Perignon, Dunlop, Harris Equipment, Kelly Tires, Kentucky Fried Chicken, Lincoln Continental, Ford, Goodyear, Hill helicopters, Martini, Northwest Airlines, Rolex, Rolls-Royce, Sunoco, Slazenger, Smith & Wesson, Standard Oil, VW, Yellow Pages.

NUMBER OF BRANDS: 28

Learn more
1965

Thunderball

Product placement in Thunderball

BRANDS FEATURING: Amstel, Aston Martin, Becks, Bedford, Beefeater gin, Bell Helicopter, Breitling, Buehler boats, Cinzano, Cutty Sark, Dom Perignon, De Beers, Fernandez rum, Ford, Lincoln Continental, Marlboro, Rolls-Royce, Rolex

NUMBER OF BRANDS: 18

Learn more
1967

You Only Live Twice

Product placement in You Only Live Twice

BRANDS FEATURING: Asahi beer, Burroughs Corporation, CBS, Century, Coca-Cola, Dodge, Dom Perignon, Garigan's Gin, Hilton, McDonnell Douglas, Sanyo, Sony, Toshiba, Walter PPK

NUMBER OF BRANDS: 14

Learn more
1969

On Her Majesty's Secret Service

Product placement On Her Majesty's Secret Service

BRANDS FEATURING: Aston Martin, BP, Camel, Campari, Corgi, Daily Express, Dom Perignon, Ford, France Soir, Gillette, Hennessy, Mazerati, Mercedes, Movimax Cranes, Peter Stuyvesant, Playboy, Rolls-Royce, Toblerone, Winston cigarettes

NUMBER OF BRANDS: 19

Learn more
1971

Diamonds are Forever

Product placement in Diamonds are Forever

BRANDS FEATURING: Air Weston, Brigitte magazine, Chevron oil, Coca-Cola, Corvousier, First National Bank, Ford, Hertz, Honda, Lufthansa, Martini, Nikon, Pan Am, Pepsi, Playboy, Seaspeed hovercraft, Shell, Tiffany, Triumph, Union 76

NUMBER OF BRANDS: 20

Learn more
1973

Live and Let Die

Product placement in Live and Let Die

BRANDS FEATURING: Bollinger, Budget, Cadillac, Chevrolet, Coca-Cola, Esso, Evinrude, First Federal Savings bank, Ford, Pan Am, Panasonic, Pepsi, Pulsar computers, Red Stripe, Rolex, Smith & Wesson, Visitel Corp

NUMBER OF BRANDS: 17

Learn more
1974

The Man with the Golden Gun

Product placement in The Man with the Golden Gun

BRANDS FEATURING: Guiness, MG motors, Moet, Nikon, Pepsi, Rolex, Rolls-Royce, Sony, Tabasco

NUMBER OF BRANDS: 9

Learn more
1977

The Spy Who Loved Me

Product placement in The Spy Who Loved Me

BRANDS FEATURING: Bacardi, Dom Perignon, Ford, Leyland, Lotus, Minolta, Seiko, Sony, Tabasco, Volvo, Wetbike

NUMBER OF BRANDS: 11

Learn more
1979

Moonraker

Product placement in Moonraker

BRANDS FEATURING: Acroll, Air France, Bollinger, British Airways, Burberry, Canon, Cinzano, City National Bank, Dior, Ford, Marlboro, Martini, Rolls-Royce, 7Up, Steinway & Sons, Varig, Viro locks

NUMBER OF BRANDS: 17

Learn more
1981

For Your Eyes Only

Product placement in For Your Eyes Only

BRANDS FEATURING: All-Bran, American Express, Bogner sportswear, Carrera, Citroen, Diners Club, Ellesse sports, Fischer sports, Guy Laroche, Interflora, Longines, Lotus, Mark Olin, Mercedes, Olympic Airways, Panther yachts, Philips, Rossignal, Rolls-Royce, Seiko, Visa, Walter PPK

NUMBER OF BRANDS: 22

Learn more
1983

Octopussy

Product placement in Octopussy

BRANDS FEATURING: Alfa Romeo, Bollinger, BMW, Enco oil, Land Rover, Marie Claire, Martini, Mercedes, Mont Blanc pens, Monza caravans, Olympic Airways, Ralph Lauren, Range Rover, Rolls-Royce, Seiko, Sony, Sotheby's, Stiller beer, Volkswagen

NUMBER OF BRANDS: 19

Learn more
1985

A View to a Kill

Product placement in A View to a Kill

BRANDS FEATURING: Apple, Bacardi, Bollinger, BP, Cartier, CEL Electronics, Chevron, Citroen, Eurocard, Financial Times, Ford, Guiness, Jeep, Lafite Rothschild, Lite beer, Luis Vuitton, Michelin, Philips, Range Rover, Renault, Rolls-Royce, Seiko, Sicli extinguishers, Stolychnaya, The Sharper Image, Volvo, Whiskas

NUMBER OF BRANDS: 27

Learn more
1987

The Living Daylights

Product placement in The Living Daylights

BRANDS FEATURING: Aston Martin, Audi, Bollinger, BP, Carlsberg, Cartier, Chevrolet, Corn Flakes, Feyertag vehicles, Gaggia, Harrods, J&B whisky, Jim Beam, Martini, Mercedes, Philips, Rolex, Tower Records, Toyota, Unigate milk, Walter PPK

NUMBER OF BRANDS: 21

Learn more
1989

Licence to Kill

Product placement in Licence to Kill

BRANDS FEATURING: Aerospatiale, American Express, Bollinger, Budweiser, Busch beer, Carlsberg, CAT, Chevrolet, Cigarette boats, Cutty Sark, Dodge, Furuna maritime, Hasselblad, Kenworth, Kodak, Lark cigarettes, Martini, Maserati, Michelob beer, Olympus, Pan Am, Philips, Rolls-Royce, Stolychnya, Toyota

NUMBER OF BRANDS: 25

Learn more
1995

Goldeneye

Product placement in Goldeneye

BRANDS FEATURED: Alpine stereos, Aston Martin, BMW, Bollinger, British Airways, British Telecom, Cagiva motorbikes, Cessna, CNN, Eurocopter, Ferrari, Heineken, IBM, Jack Daniel’s, Martini, Mercedes, Omega, Parker Pens, Perrier, Smirnoff, The Sharper Image, Volvo, Walter PPK, Yves St. Laurent

NUMBER OF BRANDS: 24

Learn more
1997

Tomorrow Never Dies

Product placement in Tomorrow Never Dies

BRANDS FEATURED: Air France, Aston Martin, Avis, Bild magazine, Blitz Illu magazine, BMW, Bollinger, Bombard boats, De Welt newspaper, Die Telegraph newspaper, Ericsson, Heineken, HP Sauce, Jaguar, Jeep, Kaufhof retail, L’Oreal, Martini, Mercedes, Omega, Range Rover, Rolls-Royce, Smirnoff, T-Mobile, Visa, Walter PPK

NUMBER OF BRANDS: 26

Learn more
1999

The World Is Not Enough

Product placement in The World Is Not Enough

BRANDS FEATURED: Adidas, BMW, Bollinger, CAT, Fujitsu, Gordon's gin, Heineken, Hewlett-Packard, Ihlara Brendi, Lada, Luis Vuitton, Martini, Microsoft, Microsoft Windows, Motorola, Mount Gay rum, Omega, Princess Yachts, Rolls-Royce, Smirnoff, Sunseeker, The Sun newspaper, Visa, Volvo Penta, Windows CE

NUMBER OF BRANDS: 25

Learn more
2002

Die Another Day

Product placement in Die Another Day

BRANDS FEATURED: Aston Martin, Bollinger, British Airways, Collins publishing, Ericsson, Ferrari, Finlandia, Ford, Heineken, Jaguar, Lamborghini, Martini, Mercedes, Nikon, Omega, Philips, Porsche, Range Rover, Samsonite, 7Up, Ski-Doo, Sony, Sony-Ericsson, Ty Nant water, VAIO, Volvo, Walter PPK

NUMBER OF BRANDS: 27

Learn more
2006

Casino Royale

Product placement in Casino Royale

BRANDS FEATURED: Airbus, Aston Martin, Audi, Bells whisky, Beluga, Bentley, Best Western, Blu-Ray (Sony), Boeing, Bollinger, Bravia (Sony), Chateau Angelus, Converse, Cybershot (Sony), Dupont, Evian, Fed Ex, Ford, Google, Gordon's gin, Heineken, Hyatt, Jaguar, Kia, Kina Lillet, Land Rover, Lincoln, Luis Vuitton, Martini, Maxim magazine, Melograno perfume,  Mount Gay rum, Nike, Omega, Persol, Range Rover, Rolex, Ritter, Smirnoff, Sony, Sony Ericsson, Spirit yachts, Sunseeker, Ted Baker, Unimex Group, VAIO, Virgin Airlines, Volvo

NUMBER OF BRANDS: 48

Learn more
2008

Quantum of Solace

Product placement Dr. No

BRANDS FEATURED: Alfa Romeo, American Express, Aston Martin, Case Dozer, Cervecita beer, Coca-Cola, Douglas aircraft, Ford, Gordon's gin, Hitachi, Ingenico, Jaguar, Kina Lillet, Range Rover, Samsonite, Smirnoff, Sony, Sony Ericsson, Sunseeker, VAIO, Virgin Airlines, Volvo, Yamaha

NUMBER OF BRANDS: 23

Learn more
2012

Skyfall

Product placement in Skyfall

BRANDS FEATURED: Aston Martin, Audi, Aurora, BBC, Beretta, Citi, CAT, CNN, Courvoiser, Heineken, Hyundai, Iags, Jaguar, Kycera, Land Rover, Macallan, Mercedes, National Bank of China, Omega, Peltor, Range Rover, Scrabble, Sony, Tanquerey, VAIO, Virgin Atlantic, VW, Walther PPK

NUMBER OF BRANDS: 28

Learn more
2015

Spectre

Product placement in Spectre

BRANDS FEATURED: Aston Martin, Beretta, Cinzano, CNN, Defender, Discovery, Jaguar, Junco, Martini, Mercedes, Omega, Range Rover, Rolls-Royce, SIG, Sony, The Guardian, The Times, Underground

NUMBER OF BRANDS: 18

Learn more
2021

No Time to Die

Product placement in No Time to Die

BRANDS FEATURED: Aston Martin, Bang & Olufsen, Bell, CMA CGM, Dolby, Hermes, Jaguar, Martini, Mercedes, Nokia, Range Rover, Smeg, Smirnoff, Toyota,

NUMBER OF BRANDS: 14

Learn more